A single visual system from a retail shelf in Russia to a trade-show wall in the USA — packaging, 3D visualisation, catalogues and exhibition graphics.
Photorealistic shrink-wrapped coco peat brick, and the catalogue cover the same system produced
Techno Exports is an export house; Fibre Family is its coir and coco-peat brand, exporting horticultural substrates from Kerala. A single retail label grew into an ongoing partnership covering every surface the brand appears on.
A brand exporting dozens of product lines needs one consistent story — compliant on a Russian retail shelf, credible in a technical catalogue, unmistakable on a trade-show wall — in exactly that order.
A print-ready Cyrillic label and a photorealistic 3D render that replaced a physical product shoot, then the same system extended across a 20+ line catalogue, segment posters, a Cultivate 2024 booth and stationery.
Seedling hero photograph, the “be with nature” leaf mark, and a three-step brick + water = soil diagram — the transformation shown before the specification.
Gathered every mandatory Russian-market element — addresses, weight, composition, barcode — before laying out the front-face leaf mark, seedling photograph and a brick + water = soil diagram replacing a paragraph of instructions.
Rendered the finished label onto a photorealistic shrink-wrapped brick — front, back, stacked — producing packaging approval and a marketing hero image with no physical shoot.
Built a technical catalogue across 20+ product lines, segment posters for hobby and landscaping buyers, the full Cultivate 2024 booth panel set, and leadership business cards — same leaf mark, same green system throughout.
Applications and eco-benefits in two columns, closing with photographic proof across seedling trays, houseplants and terrarium use — plus the full compliance footer.
The same handful of elements appear in every format — the whole reason a business card and a booth panel read as the same company.
Deep leaf green #1B5E20 and lime accent #8DC63F over warm cream, with coco-peat brown carrying the packaging texture.
A bold Cyrillic-optimised display weight for product names, a medium weight for subheads, and a regular weight for dense, table-friendly spec pages.
The leaf mark, green-on-cream palette, natural coir photography, QR contact points, and ISO 9001:2015/OMRI trust marks — present whatever the format or language.
Front, back and stacked angles on a natural wood surface, doing duty as both packaging approval and the hero image on the client's e-commerce listings.
None of these pieces get read cover to cover. Each was designed around the thirty seconds it actually gets.
The label leads with what the product produces — healthy seedlings — before explaining what compressed coco peat even is.
Three pictures replace a paragraph: brick, water, finished soil — no translation risk, no reading required.
Booth panels were built to the display system's real dimensions rather than designed first and cropped later — where most exhibition graphics lose their composition.
Packing-and-loadability tables on a consistent left-hand rail, photography-led blocks for visual identification, and a new-product spread for door mat patterns.
A labelled product wall for hobby growers; coir logs and geotextiles at full texture scale for landscaping and civil engineering buyers.
Hobby growers, home garden and horticulture photography panels, plus a “trusted globally since 2003” side panel with hand-illustrated produce line art.
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